![]() ![]() One of the few early posters that broke the non-sequitur rule featured an image of an eight-person shell rowing across a placid river at sunrise above the word “TEAMWORK.” The shadows and the mist on the water obscure the rowers’ faces they could be any gender, or any race, or any group of people in the world (at least, any group with access to a boat). well, maybe because without vision, you can’t see a beach? “VISION,” said another, with a photograph of an Outer Banks-type beach scene because. ![]() ![]() “SERVICE,” one read, under a photograph of a waterfall. The connection between the word and the image wasn’t always clear. Successories bought the rights to freelance or stock images, chose a phrase, then tied the two together with a quote, often one pulled from Anderson’s vast personal library of inspirational texts. You see the quote and say, ‘That’s how I feel!’” (Anderson did not respond to requests for comment.)įor his next venture, Anderson envisioned a product that could fill blank offices walls and empower all those the walls might hold. Working with a small in-house team of designers, he launched in 1985 a mail order catalogue selling posters, T-shirts, mugs, and desk accessories with the company’s proprietary designs. Sometimes things are blurry, but then you tweak the lens and it becomes crystal clear. “It’s like looking through the lens of a camera. I’ve probably heard every quotation out there,” Anderson told Entrepreneur in 2013. ![]()
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